Timbuk2, A SAN FRANCISCO BAG COMPANY SPECIALIZING IN ACCESSORIES FOR BIKE MESSENGERS: IN 2009 SATELLITE WAS IN CHARGE OF HONING IN ON WHO THE REAL Timbuk2 CONSUMERS ARE AND WHAT IS IMPORTANT TO THEM. THE AESTHETIC OF Timbuk2 PACKAGING NEEDED TO REFLECT THE ATTRIBUTES OF CREATIVE, URBAN NOMADS WHO CARRY LOTS OF STUFF DAILY. I WORKED WITH THE TEAM TO CREATE A SYSTEM OF HANG TAGS THAT CONSISTED OF CANDID PHOTOGRAPHY AND HAND-DRAWN ILLUSTRATION ON POLAROID®-STYLE TAGS TO SPEAK TO THE WAY IN WHICH EACH BAG OWNER TELLS THEIR OWN STORY.
(designed at Satellite Design, 2009)